Philosophies, Strategies Matthew Rempel Philosophies, Strategies Matthew Rempel

71. Designing Learning with Beth Cougler Blom

In this episode of the Strategy Made Simple podcast Beth Cougler Blom explains how we can make better learning experiences by taking a learning design approach. She explains how her experience in learning design roles contribute to making better trainings and facilitating well with groups. We discuss how meeting ground rules and setting out the objectives for the learning experience. She also explains her experience in starting up her business and how her path led from helping with post-secondary learning experiences to helping social impact organizations.
I think the experiences and methodologies that she shares can contribute to leaders working with teams or those that are looking to help others see new perspectives.

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Video: Community, Governance, and Starting Something New. Geoff Reimer w/ Pitikwé Skatepark.

When looking to start a social enterprise or community initiative, there are lots of details that need to be worked on.

A couple months ago Matthew Rempel from Strategy Made Simple was able to sit down with Geoff Reimer before the opening of the Pitikwé skatepark. He has been involved in figuring out the details that will be part of making this new project work. He graciously offered his time and thoughts on governance, pricing, community building, and organizational development based on his experience in starting this indoor skatepark in downtown Winnipeg.

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Video: Clarify Your Service Offer (Don't Mix Cookies and Batteries)

When you’re looking to sell products and services with your social enterprise, you have to appeal to customers, and be the best option that they can think of when they are looking for a solution to their problem or the best way to fill their wants or needs.

If you look at it from the other side; Customers will choose the best option for solving their problems or fulfilling their wants from among the options they’re aware of and based on their specific priorities.

The more simply you can present what you do, the easier it will be for customers to choose your products/services.

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Video: Social Enterprise World Forum - Day 1 (SEWF23)

Matthew Rempel, Lead Social Enterprise Coach shares his impressions and topics that were discussed at SEWF23

Main topics include:

- How supply chain decision can ripple through an industry,

- How SE connections to corporations can enable access to capital,

- Internationalization,

- The benefits and potential drawbacks from taking investment.

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Video: The Power of Partnership - SEWF23

It's the day before Social Enterprise World Forum (SEWF) 2023 in Amsterdam. SEWF is an international gathering of social enterprise professionals, from practitioners, to academics and everyone in between. Today several organizations that are involved in the social economy held independent fringe events that were promoted by SEWF organizers, and I (Matt) was able to attend two of the events.

First was a presentation and workshop put on by Hey Girls; a nonprofit focused on reducing period poverty in Scotland and beyond.

Second was a presentation and workshop put on by Impact Hub Amsterdam. Impact Hub Amsterdam provides networking, mentorship, and social enterprise accelerator services.

Both sessions had a focus on partnerships. With Hey Girls, the partnerships were focused on creating laws mandating local councils provide free period sanitation products, then working with the councils to fulfill the products and promote where the products could be picked up. With Impact Hub Amsterdam, the focus was on partnerships to build up and improve the impacts within the supply chains and business models of the textile industry.

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Video: How Social Enterprises Make Impact - SEWF23

It's two days before Social Enterprise World Forum (SEWF) 2023 in Amsterdam. SEWF is an international gathering of social enterprise professionals, from practitioners, to academics and everyone in between. Preparing for the conference, Matt wanted to put together this video on the ways social enterprises make impacts.

Social Enterprises can make impact in many different ways, but you could categorize them as making impact within the organization, or enabling impact to be made outside the organization.

In this video, Matthew Rempel summarizes his thoughts on how impact is made, and what considerations need to be taken in some of those cases.

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Video: Marketing Funnels (Off the Top of My Head)

A big part of running a social enterprise is making sure that you have enough customers coming when you need them to. It’s about finding and selling products and/or services that provide value to your customers. One of the tricky things is about making sure customers know what they need to know to make a decision about your products or services.

In this episode, Matthew Rempel explains what the marketing funnel is, how it can be used to better understand your marketing, and how you can use the ideas in the funnel to improve your communication with your current and potential customers.

He also goes over two more ways to think of how customers engage with your organization: Customer as going through their own Hero’s Journey, and Customer Journey.

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Video: Automation in Social Enterprise (Off the Top of My Head)

Jobs need to get done, so people, systems, or technology need to do the work. In many cases automation can help improve your work, but we should be aware of what we lose when we automate tasks.

In this episode, Matthew Rempel talks about how you can identify what tasks could be good for automating, and how you can start evaluate if the changes to your organizational culture will be positive after automating a task.

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Podcast: 70. Lauren Lee & RaY Works: Benefits of Integrated Nonprofits

Lauren Lee is the social enterprise manager at Resource Assistance for Youth. The main social enterprise at RaY is a moving operation called RaY Works, where they help nonprofits move between office spaces, as well as helping people in residential support programs move between homes.

Because RaY Works is a program within the larger nonprofit, there are various benefits to both the nonprofit and the social enterprise. RaY Works gets to take advantage of extensive administration support and support for their trainees, while RaY is able to more quickly and easily help people move that are in their supportive housing units. Lauren and I also discuss the challenges of mentoring and training employees with barriers to employment, how they were able to focus their efforts on a particular kind of moving, and challenges in previous jobs balancing impact with revenue generation.

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Podcast: 69. Lucas Stewart - Social enterprise startups, safe cycling, and better civic spending

Lucas Stewart has many titles. Presently he is the Executive Director of The WRENCH in Winnipeg. Previously he has been involved in the founding and development of a variety of social enterprises including Purpose Construction (Previously Manitoba Green Retrofit), and Senior Partner with Encompass Coop. His driving goal has been to help reunite families through providing good stable work while building sustainable social enterprises.


In this interview, we talk about his current work with The WRENCH, how they fit their impacts into their operations, and how they build their culture. We also discuss Lucas’ professional journey, through various startups and attempts. Finally, we talk about an idea called Outcomes Purchasing, which is a way of funding innovative solutions to difficult problems by funding them in a similar way to other government services.

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Podcast: 68. Robin Bryan and Compost Logistics

Robin Bryan was the General Manager of Compost Winnipeg at the time of recording (Jan 2022), and continues working with the team in a consulting and advisory role. Compost Winnipeg works to take food and other organic waste that would end up in the landfill and instead use it to make compost.


Through this work, they have needed to work through some critical parts of the business including how they keep compost from freezing to truck beds in the middle of winter, and dealing with the growth of the business from just a couple people to a full team.

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Video: You Don't Need a Unique Idea.

Often when discussing social enterprise ideas, people will say: "There are other businesses already doing that." This doesn't mean that there isn't space for a new social enterprise to also serve those customers.


In this video, Matthew Rempel describes four reasons why there may still be enough customers within a market for a new social enterprise to start up and earn enough to sustain itself.

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Video: Pick Better Social Enterprise Ideas: The Impact-Viability Matrix

When considering several ideas for a potential social enterprise, you need to consider what ideas are more likely to create impact, and which ideas are more likely to create a financial return.
At Strategy Made Simple we use the Impact and Financial Viability Matrix to help teams visualize the differences between the ideas that they're considering.

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Video: Social Business Model Canvas: Activities

The Business Model Canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good. In this episode, several ways of understanding the activities that are essential to your social enterprise, and use Mother Earth Recycling as a case study.

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Podcast: 67. Good Work and Recycling with Jessica Floresco

Jessica Floresco is the General Manager at Mother Earth Recycling (MER). Mother Earth Recycling does a variety of electronic and mattress recycling which reduces waste in the Winnipeg area. In addition, they are a work integration social enterprise, providing good jobs to people who have otherwise been excluded from the workforce, and MER gives them the skills and experience for the employees to develop and build up their lives.

Beyond these social enterprise elements, Mother Earth Recycling is also an indigenous owned and led organization. They provide an excellent example for other organizations and people in how they can interact with the work world and how they can operate their businesses.

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Podcast: 66. Networks, Support, and Cooperation with Hazel Corcoran

Hazel Corcoran is the Executive Director of the Canadian Worker Co-op Federation. The Federation acts as a bridge and advocate for the various worker cooperatives across Canada that form it's membership. They also manage some investment options for cooperatives so they can receive investment through RRSPs and TFSAs.

Hazel also describes her transition from a student attending a conference, to providing legal support, to becoming the executive director, along with some of the difficulties and turning points that came along the way.

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