Video: You Don't Need a Unique Idea.

Often when discussing social enterprise ideas, people will say: "There are other businesses already doing that." This doesn't mean that there isn't space for a new social enterprise to also serve those customers.

In this video, Matthew Rempel describes four reasons why there may still be enough customers within a market for a new social enterprise to start up and earn enough to sustain itself.

00:00 - Intro

00:19 - Market Overlap

02:27 - Perspective

03:30 - Strengths and Efficiencies

04:27 - Redundancy in Markets

06:30 - Outro

(Originally published June 6, 2022 on Youtube)


If you don't know what to do next as you're creating a social enterprise, Strategy Made Simple can help. We provide coaching, consulting, and workshops to help social enterprise teams get on the same page and move their ideas forward. If you or your team need help, please contact Matthew Rempel at Matthew@StrategyMadeSimple.ca

You can continue the conversation by joining Social Economy Connect. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy. Join here: https://social-economy-connect.mn.co


Contact Matthew:

Twitter: @MatthewRempel

Email: matthew@strategymadesimple.ca

Scripted, recorded and edited by: Matthew Rempel

Additional Editing by: Autumn Rempel

Music provided by: epidemicsound.com

Do you have questions about Strategy Made Simple or have a coaching request? Please tweet @MatthewRempel or email Matthew@StrategyMadeSimple.ca.

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Strategy Made Simple: Keep it simple.

Transcript:

Coming soon

Matthew Rempel

Matthew Rempel is a social enterprise development coach, with a focus on marketing. He helps social enterprises focus in on the core values of their business, and present them in clear language for their customers and clients. He has connected and interviewed many social enterprise leaders in Canada and around the world. He is also a lifelong nerd, and will gladly use analogies from games and movies to explain complex topics.

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Video: Pick Better Social Enterprise Ideas: The Impact-Viability Matrix