Video: Marketing Funnels (Off the Top of My Head)
A big part of running a social enterprise is making sure that you have enough customers coming when you need them to. It’s about finding and selling products and/or services that provide value to your customers. One of the tricky things is about making sure customers know what they need to know to make a decision about your products or services.
In this episode, Matthew Rempel explains what the marketing funnel is, how it can be used to better understand your marketing, and how you can use the ideas in the funnel to improve your communication with your current and potential customers.
He also goes over two more ways to think of how customers engage with your organization: Customer as going through their own Hero’s Journey, and Customer Journey.
Host - Matthew Rempel
Associate Producer - Kailan Janzen
If you have questions that you'd like answered in a future episode, please comment on Youtube with your question and tag us!
If you would like some support while creating a social enterprise, Strategy Made Simple can help. We provide coaching, consulting, and workshops to help social enterprise teams get on the same page and move their ideas forward. If you or your team need help, please contact Matthew Rempel at Matthew@StrategyMadeSimple.ca
You can continue the conversation by joining Social Economy Connect. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy. Join here: https://social-economy-connect.mn.co
Contact Matthew:
Email: info@strategymadesimple.ca
Do you have questions about Strategy Made Simple or have a coaching request? Please tweet @MatthewRempel or email info@StrategyMadeSimple.ca.
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Transcript:
Coming Soon