Or: What makes a social enterprise?
How you define success should influence your pricing, distribution, packaging, employment practices, and more. Every aspect of your operations should point back to your definition.
We each have different priorities for our lives. We want different things and we value some things over others. For myself, being able to live close to my family and get intentional time with them each week is something that I value over having a larger home or the chance to live somewhere exotic.
When we choose our priorities individually, we are making decisions about how we use our time and our energy, what kinds of things we spend our money on and the kinds of people we build relationships with. When we find and define what our personal success looks like, it is easier to find the path that leads towards fulfillment.
As a business, making an explicit definition of success is the key to making an impact. By expressing and committing to a definition of success that goes beyond profit you can become a social enterprise.