On this episode of the Strategy Made Simple podcast, I interviewed Siloh Moses and we spoke about how to align your business operations with your desired impact. More specifically, we spoke about how to find out what kind of impact your business should pursue, and how to amplify the existing impact you are creating.Read More
RaY or Resource assistance for Youth is a non-profit based in Winnipeg, Manitoba that helps youth get into the workforce. They use several social enterprises to provide workforce training for their Level Up program. Caryn Birch is the manager of their newest social startup: Level Up: Gift and Thrift.
Caryn walks us through some of the steps that were involved with setting up a new social enterprise, and what challenges are to be expected for anyone who is thinking about starting a social startup.
Gift and Thrift is a gift shop stocked with artists' works and thrift shop for the downtown community. It is based on the Graham Mall, the main transit hub for the city, just four blocks from the Winnipeg Jets' Bell MTS place.Read More
This episode features Matthew Rempel as he explains some of the basic aspects of social entrepreneurship and social enterprise. He explains how social entrepreneurs think about how they solve problems through their businesses, and how you might be able to take some of the concepts they're using and apply them to your work, whether you're with a social enterprise or not.
If you want to do marketing for your social enterprise with confidence, and develop your business for greater impact, please contact me, and we'll build better business together.Read More
What do people in the social enterprise sphere think about business growth? I've asked 5 of my previous guests how they think about growth and how that impacts the way their organizations operate.
Carinna Rosales - SEED Winnipeg, an employment focused non-profit
Yacine Bara - Changewealth, a wealth management social enterprise
Philip Mikulec - Peg City Car Coop, a car sharing co-op
Sarah Leeson-Klym - Canadian Community Economic Development Network, a community industry network and advocacy group
Brendan Reimer - Assiniboine Credit Union, a for profit credit union.Read More
Carinna Rosales is the Co-Executive Director of SEED Winnipeg. She helps clients develop businesses to work their way out of poverty.
Carinna works at helping to build systems to teach leadership to potential business operators. Her main goal is to help clients build a stable income that can provide for them and their families, while working through the local markets.
We also speak about some of the big challenges of businesses and non-profits that seek to make an impact, and where the leaders of social enterprise movements around the world are likely to come from.Read More
Or: Pricing Products for Social Enterprise
There’s a common occurrence when doing freelance design work. You’ll be meeting with a new client. Everything is going well. You’ve established the scope of work. you’ve shared some drafts to get a general feel for what they’re looking for and what they need. Then you bring up your fee for the amount of work they’ve proposed and this new client is shocked and appalled that you would bring up money. “Why would we pay you? We’re bringing you so much exposure!”
This should seem ridiculous to you as a social entrepreneur. You know that your work has costs, and that exposure does not put food on the table, nor does it keep the lights on. There can be exceptions when you have a reciprocal relationship where you provide service to each other, or when you are part of an extended network of support. These are exceptions, not the rule.
Knowing this, you have to price your products and services somehow, so how do you pick a price?Read More
Philip Mikulec is the operations manager of the Peg City Car Co-op. They provide hub based car sharing in the Winnipeg downtown area. We spoke about how financial capital can be difficult to raise for social enterprise and co-ops, and how we might begin to build systemic source of capital. We also spoke about how the Canadian shared mobility industry is actively collaborative in trying to find solutions to their shared problems.Read More
Or: Principles of Minimum Viable Product
One of the biggest parts of business is providing a product or service. Once you’ve decided what problem you would like to try to solve, the next step is developing the solution. Whether your solution is delivered as a product or a service, there will come a point where you have to release your product or service into the market. So, how long should you develop your product before you release? How small can your service be before you start selling? These are important questions, but there is a single key question that underlies all questions of this type.
Where and how is value created?Read More
Or: Why Should I Care About Marketing Funnels?
If you’ve been paying any attention to social media in the past few years, you will have seen the huge growth of viral awareness campaigns. These were typically started by non-profits and other organizations that require donations to continue functioning. One of the most popular and effective campaigns was the ice bucket challenge that was created by the ALS association.
Awareness campaigns like this are based on a few key assumptions. The first is that people will share information about an issue once they find out about it. The second is that if people know about an important cause or issue, they are more likely to do something about it. The third is that once they want to do something, there is a good chance that they will donate or make some other kind of contribution towards the goals outlined in the campaign.
One of the challenges with these campaigns is that the assumptions aren’t necessarily accurate. Reports on the ice bucket challenge found that (in the UK) only 10% of people who actively participated donated towards the cause. So why did so few who were actively involved not follow through and donate?Read More
My guest today is Brendan Reimer, and he is the Strategic Partner of Values-Based Banking with Assiniboine Credit Union.
Over the course of our conversation, he made sure to explain how important the individual is in the process of making change. No change happens without individual people deciding that they are going to make a difference, however big or small that difference is.
He then explained how he is able to help people reach a place where they are able to help others through the use of the banking system.
Listen to the episode to find out more about how being a Co-Op changes how ACU operates, and how they help people who are normally excluded from banking.Read More
Yacine Bara is the founder of Winnipeg based ChangeWealth, a financial planning social enterprise. They are working to provide an alternative source of income for social impact organizations. We had the chance to speak about how social enterprise can work towards finding better sources of capital to fund their operations, and how social enterprise must be able to function as a business to achieve their social goals.Read More
Or: What makes a social enterprise?
How you define success should influence your pricing, distribution, packaging, employment practices, and more. Every aspect of your operations should point back to your definition.
We each have different priorities for our lives. We want different things and we value some things over others. For myself, being able to live close to my family and get intentional time with them each week is something that I value over having a larger home or the chance to live somewhere exotic.
When we choose our priorities individually, we are making decisions about how we use our time and our energy, what kinds of things we spend our money on and the kinds of people we build relationships with. When we find and define what our personal success looks like, it is easier to find the path that leads towards fulfillment.
As a business, making an explicit definition of success is the key to making an impact. By expressing and committing to a definition of success that goes beyond profit you can become a social enterprise.Read More
Sarah Leeson-Klym is the Manitoba Regional Director of the Canadian Community Economic Development Network. We were able to sit down and have a conversation about how community economic development can impact cities, how leaders emerge, and how we can speak about developing and new framework for economic development. She also shares her personal story of how she got involved in the movement.Read More
Or: To Network is to give
Networking is hard. You sign up for a conference where you don’t know anybody, you spend all your time scoping out people who might be interested in what you’re selling, and you hand out 40 business cards. Then weeks down the line, still nobody has contacted you back.
There is a better way to network. It starts with changing your mindset.Read More
Or: Why Twitter Works for You… Or Not.
Everyone has at one point been told, “there’s this new thing out there, it’s called __________. It’s really big, everyone’s on it, and we should be too.” How can you tell if this new media will be useful for your business or organization?
First off, no matter what anyone else says, you don’t need to be on whatever new media they’re talking about right this second. For most new media, there’s a period of time where it’s uncertain if it will actually take off or not, or how it can be used for business or nonprofit marketing. It takes a while for best practices to be established, no matter the platform. You don’t need to rush.
Ok, well if we can take our time and choose our media wisely, what should we be looking for in a marketing platform? There are a couple different considerations that need to be thought about when you’re looking to start any kind of marketing.Read More
Or: Organizational Listening for Beginners
Have you ever wondered what your customers and clients think about you and your organization? If you haven’t then you’re likely not focusing enough on how you affect your customers. If you have, but didn’t know where to start, this post is for you.
Part of the rise of social media has been because of a desire to hear and be heard. Where most organizations see social media as a new way of marketing, the most successful firms use social media as a method to connect with their customer base. There must be a significant shift in how you operate as an organization to be able to move from advertising on social media to connecting through social media.Read More
In my previous article I explained how you can start improving the SEO of your pages. Now, all of that SEO is worthless if you don’t also improve how your pages function for the end user. You want to have a page that is both accessible and useful. This can be done in a variety of ways, but I will be walking you through how to use links to improve your site accessibility, how to format your content to present it in a more understandable way, and how to use lists to your advantage.
SEO, or Search Engine Optimization is an important tool in the modern digital marketing toolkit. It is a method for writing webpages and content that attempt to gain better visibility on the most used online tools: search engines.
Anyone with a computer who wants to know anything uses search engines. If you want people to see your online site, you probably want to optimize for a better position with those search engines.Read More
Gratitude is powerful. A single gesture of thanks can change the entire atmosphere around a conversation or an interaction. If your business or nonprofit can find ways to add thanks into your standard practice, then you will be able to leave the people who work with you and use your services feeling good about the time that they spend with you.Read More
Have you ever thought that you just need more time for a project? That you need more money, more support, more space or more staff to complete the work appropriately? These are typical constraints that are ever present in work environments. It is typical for every part of life that we have constraints, and it is no different in business or for social organizations.
I would like to argue that our constraints are actually what lead to creativity.