Or: Why Twitter Works for You… Or Not.
Everyone has at one point been told, “there’s this new thing out there, it’s called __________. It’s really big, everyone’s on it, and we should be too.” How can you tell if this new media will be useful for your business or organization?
First off, no matter what anyone else says, you don’t need to be on whatever new media they’re talking about right this second. For most new media, there’s a period of time where it’s uncertain if it will actually take off or not, or how it can be used for business or nonprofit marketing. It takes a while for best practices to be established, no matter the platform. You don’t need to rush.
Ok, well if we can take our time and choose our media wisely, what should we be looking for in a marketing platform? There are a couple different considerations that need to be thought about when you’re looking to start any kind of marketing.Read More