Or: Organizational Listening for Beginners
Have you ever wondered what your customers and clients think about you and your organization? If you haven’t then you’re likely not focusing enough on how you affect your customers. If you have, but didn’t know where to start, this post is for you.
Part of the rise of social media has been because of a desire to hear and be heard. Where most organizations see social media as a new way of marketing, the most successful firms use social media as a method to connect with their customer base. There must be a significant shift in how you operate as an organization to be able to move from advertising on social media to connecting through social media.Read More