Posts tagged development
Keep Focused on What Matters - Strategy Made Simple Strategic Review

Starting a new year is a great natural break point. Most people at this time are naturally reflecting on what happened in the past year and are at the same time looking to what the new year will hold. I took some time over the holidays to take a break from client work and focused in on what Strategy Made Simple is about and where I’m heading with it.

I’m sharing my process here so that you can use this check in format for your social enterprise. It also has the added benefit of giving you a sneak preview of the things I’m hoping to work on in the upcoming year.

I recommend doing a check in like this at least once per year if you’re a small business, but as you grow it might help to do this check in more frequently. At the end of this post I’ve included a couple different sections you might want to add depending on what kind of business you’re running.

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What is a Fair Price?

Or: Pricing Products for Social Enterprise

There’s a common occurrence when doing freelance design work. You’ll be meeting with a new client. Everything is going well. You’ve established the scope of work. you’ve shared some drafts to get a general feel for what they’re looking for and what they need. Then you bring up your fee for the amount of work they’ve proposed and this new client is shocked and appalled that you would bring up money. “Why would we pay you? We’re bringing you so much exposure!”

This should seem ridiculous to you as a social entrepreneur. You know that your work has costs, and that exposure does not put food on the table, nor does it keep the lights on. There can be exceptions when you have a reciprocal relationship where you provide service to each other, or when you are part of an extended network of support. These are exceptions, not the rule.

Knowing this, you have to price your products and services somehow, so how do you pick a price?

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How Small Can A Product Be?

Or: Principles of Minimum Viable Product

One of the biggest parts of business is providing a product or service. Once you’ve decided what problem you would like to try to solve, the next step is developing the solution. Whether your solution is delivered as a product or a service, there will come a point where you have to release your product or service into the market. So, how long should you develop your product before you release? How small can your service be before you start selling? These are important questions, but there is a single key question that underlies all questions of this type.

Where and how is value created?

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