Posts tagged communications
Who Do You Compete With?

Most nonprofits don’t see themselves as competing with other organizations. In the traditional sense, they don’t. Most nonprofits don’t compete to sell a product or service.

Looking at competition in a different light, nonprofits definitely compete in a variety of ways with other organizations. They compete with other nonprofits and charities for donations, they compete with all forms of entertainment for the time of their volunteers. They also compete with significant industry lobbyists for the ear of politicians.

There are many ways in which nonprofits need to compete.

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How to write an elevator pitch

The ideal elevator pitch takes less than 10 seconds to repeat, and is used to intrigue whoever you’re talking with. The elevator pitch is not to sell a product or service, but to introduce yourself and your organization. If you have a good elevator pitch, the people who you speak to will either be interested and ask for more information, or they will know that they aren’t interested in what you have to offer.

 

When establishing an elevator pitch for yourself or your organization, start with a couple paragraphs describing the brand of your organization. When writing out these paragraphs, try to answer the following questions:

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