How do you set goals?
Many people set goals that are meaningless and have no grounding in reality. You can do better than that.
I see goals as being separated into two categories. First there are high level goals. Things like “engage the community” or “increase sales.” Next there are specific goals, which I call objectives. Objectives are things like “increase average webpage visit by 10 seconds in 3 months.”
Goals are only useful if they lead to good objectives. If you stop at goals, they are meaningless.Read More