Or: Sell it Again, Sell to Someone New, Sell Something New, or All of the Above.
To grow a business, it needs to raise revenue. There are two ways to raise revenues. You have to either sell more things or sell to someone new. I know there are other ways to raise revenues, such as raising prices, but we’ll be focusing on products for this post. You can read more about pricing here.
As a social enterprise, you will have to sell something. Whether you choose to sell physical products, digital products, services or advertising space, you are selling something to someone. You will also either be developing a new product or service, or you will be trying to sell an existing product to more people, or to the same people multiple times.
Let’s consider starting a coffee shop: Hypothetical SocEnt Café.Read More