Marketing sometimes gets a bad reputation. It can be seen as a necessary evil of being in business. A dirty part of earning revenue.
But it doesn’t have to be.
Marketing is just the practice of being clear about the value you can offer to potential customers, and presenting it to them in a way that matches your company’s brand.
If you truly believe in the products and services that your social enterprise is producing, and you want to continue making the social change related to your business, you need to be marketing.Read More