Posts in Goals
Keep Focused on What Matters - Strategy Made Simple Strategic Review

Starting a new year is a great natural break point. Most people at this time are naturally reflecting on what happened in the past year and are at the same time looking to what the new year will hold. I took some time over the holidays to take a break from client work and focused in on what Strategy Made Simple is about and where I’m heading with it.

I’m sharing my process here so that you can use this check in format for your social enterprise. It also has the added benefit of giving you a sneak preview of the things I’m hoping to work on in the upcoming year.

I recommend doing a check in like this at least once per year if you’re a small business, but as you grow it might help to do this check in more frequently. At the end of this post I’ve included a couple different sections you might want to add depending on what kind of business you’re running.

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Urgency and Importance

There are a lot of tasks that get done in a typical day. If you’re anything like me, you’ve got a never-ending list of tasks and chores that should get done.  How do you decide what has to happen first and what has to wait?

I can’t remember where I first heard about the distinction between urgent and important. It seems like it is possibly one of the most significant tools for social entrepreneurs or nonprofit organizers. It is also known as the Eisenhower principle.

The Eisenhower principle is used to decide whether a given task is important, urgent, both or neither, and then to prioritize your time toward the important tasks.

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How to Set Goals

How do you set goals?

Many people set goals that are meaningless and have no grounding in reality. You can do better than that.

I see goals as being separated into two categories. First there are high level goals. Things like “engage the community” or “increase sales.”  Next there are specific goals, which I call objectives. Objectives are things like “increase average webpage visit by 10 seconds in 3 months.”

Goals are only useful if they lead to good objectives. If you stop at goals, they are meaningless.

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