Or: Pricing Products for Social Enterprise
There’s a common occurrence when doing freelance design work. You’ll be meeting with a new client. Everything is going well. You’ve established the scope of work. you’ve shared some drafts to get a general feel for what they’re looking for and what they need. Then you bring up your fee for the amount of work they’ve proposed and this new client is shocked and appalled that you would bring up money. “Why would we pay you? We’re bringing you so much exposure!”
This should seem ridiculous to you as a social entrepreneur. You know that your work has costs, and that exposure does not put food on the table, nor does it keep the lights on. There can be exceptions when you have a reciprocal relationship where you provide service to each other, or when you are part of an extended network of support. These are exceptions, not the rule.
Knowing this, you have to price your products and services somehow, so how do you pick a price?